Vision

WHERE ARE WE GOING

A world where living with a dog and living beautifully are never in conflict.

Our vision is to become the European design-led brand for pet living — the company that turns pet furniture from something owners tolerate or hide into something they choose with pride. 

We are not building a larger pet-product catalogue. We are building a lifestyle brand that happens to serve dog owners, with the higher margins, organic affinity and cultural pull that come with it. 

The brands that win this category stop acting like pet-product sellers and start behaving like design and slow-living brands. Every decision leans toward that direction rather than short-term conversion. 
 

Choosing the right house

How do I choose the right size for my dog?

Measure your dog from nose to the base of the tail, and from the floor to the top of the head when sitting. The house should let them stand, turn around, and lie fully stretched out with a little room to spare. Each product page lists the internal dimensions and a recommended dog size. If you're unsure, send us your dog's measurements and we'll recommend the right fit.

Can you recommend a size based on breed or weight?

Yes. As a guide: [S — dogs up to 10 kg, M — up to 20 kg, L — up to 60 kg]. Tell us your dog's breed and weight and we'll point you to the right one.

What if my dog is between two sizes?

Choose the larger of the two. Dogs value a little extra room to turn and stretch, and the house still reads as a calm, enclosed den.

Will a puppy grow into a larger size, or should I buy for their current size?

Buy for the adult size your dog will reach. A slightly larger house won't unsettle a puppy — the enclosed form still provides the security they look for.

How much floor space does each house need in a room?

External dimensions are listed on each product page. Allow a little clearance around the entrance so your dog can enter and settle comfortably.

Materials & craftsmanship

What is the house made from?

Solid spruce wood, finished by hand with bio-based coatings. The wood is naturally warm to the touch and helps regulate humidity, creating a calm environment for your dog.

Are the finishes safe for dogs that lick or chew?

Yes. All finishes are bio-based and free from harmful substances. They are safe for indoor use and for dogs that come into contact with the surface.

Is the wood FSC-certified, and what does that mean?

Yes. Our spruce comes from FSC-certified European forests — wood sourced from responsibly managed woodland that protects biodiversity and replenishes what is harvested.

Where are Alpana houses made?

Every piece is carefully made in Slovenia.

Is each piece handmade, and does that mean they vary slightly?

Yes — each house is finished by hand. Natural wood grain varies from piece to piece. That variation is part of working with a genuine material rather than a printed surface.

How durable is it — how long should it last?

Alpana isn't built for the few-year replacement cycle of most dog beds. Made from solid wood and finished to last, it's designed to remain part of your home for years. [Covered by a ___-year warranty.]

Your dog & the house

Why does an enclosed house help a dog relax?

Dogs instinctively seek sheltered, enclosed spaces. An enclosed house reduces external stimuli and creates a sense of security — a defined place to retreat, without disconnecting from the home.

Will my dog actually use it, or get used to it?

Most dogs adapt quickly. An enclosed, sheltered space aligns with their natural behaviour, and many dogs settle in instinctively, without any training or encouragement.

How do I introduce my dog to a new house?

Place it in a calm part of the home where your dog already likes to rest. Add familiar bedding, let them explore at their own space, and quietly reward time spent inside. Most dogs claim it as their own within a few days.

Is it suitable for anxious or rescue dogs?

Yes. A defined, enclosed space is often especially reassuring for anxious or rescue dogs, giving them a clear, secure spot that belongs to them.

Can two dogs share one house?

Each house is designed as one dog’s retreat. Closely bonded dogs may share a larger size, though many owners prefer one house per dog so each has a space of their own.

Is it suitable for cats too?

Yes. The enclosed, raised form suits a cat’s instinct for sheltered resting places just as well as a dog’s.

Care & maintenance

How do I clean and care for the wood?

Wipe with a soft, slightly damp cloth and dry afterwards. Avoid harsh chemicals and standing water. The bio-based finish keeps the surface easy to maintain.

Are the cushions and covers washable?

Yes — the covers are removable and machine washable at 40°C. Air dry to preserve the material.

Can the house be used outdoors or on a covered terrace?

Alpana houses are designed for indoor living. [Short-term use on a covered, sheltered terrace is fine; they are not made for permanent outdoor exposure.

What do I do if the finish gets scratched or marked?

Minor marks can usually be smoothed gently and re-treated. Get in touch and we’ll guide you, or send a touch-up where needed.

Ordering, delivery & assembly

Do you ship to my country?

We ship across the EU and to [list your regions / EFTA]. Select your country at checkout to see availability and pricing.

How long does delivery take?

Up to 7 business days, depending on destination.

How much does shipping cost?

Dependig on the destination. Please check it at store checkout.

Does the house arrive assembled, or do I need to build it?

Your house arrives flat-packed with simple, tool-free assembly that takes about 10-15 minutes.

Is the packaging protective and recyclable?

Each piece ships in protective, recyclable packaging, free from unnecessary plastic.

Can I order a house in a custom size or colour?

Yes you can — we produce tailored pieces for specific homes.
Get in touch and we’ll discuss what’s possible.

Returns, warranty & support

What is your return policy?

You may return an unused house in its original packaging within 30 days of delivery. Return shipping is free of charge.

What happens if my house arrives damaged?

Contact us within 2 days with a few photos and we’ll arrange a replacement at no cost to you.

Is there a warranty?

Yes — every Alpana house carries a 2-year warranty against manufacturing defects.

How do I get in touch if I have a question before ordering?

Email us at info@alpanapet.com or use WhatsApp support chat button. We’re glad to help with sizing or any question before you buy.

BRAND & SUSTAINABILITY

What makes Alpana different from a regular dog bed?

A dog bed offers comfort. An Alpana house adds structure — a defined, enclosed space that supports rest and a sense of security, in a form designed to belong in your home rather than be hidden away.

How is Alpana sustainable?

We build from FSC-certified European wood with bio-based finishes, and we design against the disposable cycle most pet products are built for. Durability is our main form of sustainability: buy better, keep it longer.

Who is behind Alpana?

Alpana is a Slovenian brand built around a simple idea — that a dog’s space can belong in a beautiful home. Read our story on the About us.